Saturday, October 16, 2010

Importance of Good Web Design

"A picture is worth a thousand words". A picture can convey what thousand words can not. Scientific research has shown that the human mind is more receptive to a visual or a picture than thousands of words put together. One can easily convey an idea with a captivating picture rather than using a hundred words. We are easily attracted to a product which has better packaging, better visual ads than the one with non appealing graphics. You might have a very good product but if you do not make it appealing to people you wont be able to sell it. Big companies like Coke, Pepsi, Cadburys, Pepe or any other giant company is constantly investing highest amount of money on its commercials, promotions, advertising, packaging etc. This helps in creating brand awareness and the product remains fresh on the mind of consumer.

The same thing applies to your website too. A visually appealing website with good graphics, color combination and fonts will attract more repeat visitors than the one which is too simple or has an outdated and mundane design and color combination. Therefore it is very important to focus on a website with good design. It will give you an edge over competition and will be helpful in depicting a good image of your company.

The author is a freelancer for the website designing company www.digitalworx.in